Green Star Media is a digital publishing company dedicated to providing expert coaching resources for grass roots and professional sports teams worldwide.
I was responsible for taking their once, old fashioned one-page HTML website and turning it into a simplistic, corporate WordPress theme, whilst incorporating their long-standing, existing brand. Having over 50 information products for sports coaches, the idea was to provide Green Star’s visitors with a much more rounded view of their business, acting like a navigational hub for the products they sell.
It was crucial to develop the site using the WordPress CMS as Green Star wanted multiple members of staff to be able to edit and upload new content to the site once I’d crafted and uploaded the initial theme design. Absolutely every element of the site is editable from within the WordPress dashboard using their custom theme options.
In terms of design, simplicity was key as it’s paramount for their visitors to easily digest and understand the information presented to them on the site, which is why white space and fainted grey divides play a huge part in the new site design.